Title Political consultants and campaigns : one day to sell / Jason Johnson.

Publication Info.	Boulder, Colo. : Westview Press, [2012]
	©2012

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Description	1 online resource (vii, 309 pages).
Physical Medium	polychrome
Description	text file
Series	Transforming American politics
	Transforming American politics.
Bibliography	Includes bibliographical references and index.
Contents	The candidate -- The message -- The issues -- The negative ad -- The internet campaign.
Summary	A unique empirical and theoretical analysis of political consultants and how they achieve electoral success for their candidates.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Political consultants -- United States.
	Political consultants.
	United States.
	Political campaigns -- United States.
	Political campaigns.
	Campaign management -- United States.
	Campaign management.
Genre/Form	Electronic books.
Other Form:	Print version: Johnson, Jason (Jason Adam), 1976- Political consultants and campaigns. Boulder, Colo. : Westview Press, ©2012 (DLC) 2011004728
ISBN	9780813345567 (electronic book)
	0813345561 (electronic book)
	128328572X
	9781283285728
	0813344883
	9780813344881 (paperback ; alkaline paper)
Standard No.	9786613285720