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019 959947152|a960443745
020 9781479865505|q(electronic book)
020 1479865508|q(electronic book)
020 |z1479886351|q(hardcover)
020 |z9781479886357|q(hardcover)
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020 |z9781479867592|q(paperback)
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037 EC9AB478-BC5F-49A4-BD3B-04D303A78A05|bOverDrive, Inc.
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037 22573/ctt15rjs54|bJSTOR
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050 4 JK2281|b.C66 2015eb
072 7 POL|x008000|2bisacsh
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082 04 324.7/30973|223
090 JK2281|b.C66 2015eb
245 00 Controlling the message :|bnew media in American political
campaigns /|cedited by Victoria A. Farrar-Myers and Justin
S. Vaughn.
264 1 New York :|bNew York University Press,|c[2015]
264 4 |c©2015
300 1 online resource
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
340 |gpolychrome|2rdacc
347 text file|2rdaft
504 Includes bibliographical references and index.
505 0 Introduction: Controlling the Message in the Social Media
Marketplace of Ideas / Victoria A. Farrar-Myers and Justin
S. Vaughn -- Part 1: Elite Utilization -- 1. Strategic
Communication in a Networked Age / Daniel Kreiss and
Creighton Welch -- 2. Congressional Campaigns' Motivations
for Social Media Adoption / Girish J. Gulati and Christine
B. Williams -- 3. Surrogates or Competitors? Social Media
Use by Independent Political Actors / Julia R. Azari and
Benjamin A. Stewart -- 4. The Competition to Control
Campaign Messages on YouTube / Robert J. Klotz -- Part 2:
Message Control in the New Media Environment -- 5.
Campaign News in the Time of Twitter / Regina G. Lawrence
-- 6. New and Traditional Media Reportage on Electoral
Campaign Controversies / Mike Gruszczynski -- 7.
Traditional Media, Social Media, and Different
Presidential Campaign Messages / Matthew Eshbaugh-Soha --
Part 3: Social Media's Impact on Campaign Politics -- 8.
The Influence of User-Controlled Messages on Candidate
Evaluations / Joshua Hawthorne and Benjamin R. Warner --
9. Terms of Engagement: Online Political Participation and
the Impact on Offline Political Participation / Meredith
Conroy, Jessica T. Feezell, and Mario Guerrero -- 10. Is
Laughter the Best Medicine for Politics? Commercial versus
Noncommercial YouTube Videos / Todd L. Belt -- Part 4:
Social Media and Civic Relations -- 11. Comment Forum
Speech as a Mirror of Mainstream Discourse / Karen S.
Hoffman -- 12. Sparking Debate: Campaigns, Social Media,
and Political Incivility / Daniel J. Coffey, Michael
Kohler, and Douglas M. Granger -- 13. Flaming and Blaming:
The Political Effect of Internet News and Reader
"Comments" / Brian R. Calfano -- Conclusion: Message
Control at the Margins /Victoria A. Farrar-Myers and
Justin S. Vaughn.
520 Broken down into sections that examine new media strategy
from the highest echelons of campaign management all the
way down to passive citizen engagement with campaign
issues in places like online comment forums, the book
ultimately reveals that political messaging in today's
diverse new media landscape is a fragile, unpredictable,
and sometimes futile process. The result is a collection
that both interprets important historical data from a
watershed campaign season and also explains myriad
approaches to political campaign media scholarship.
588 0 Vendor-supplied metadata.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Campaign management|0https://id.loc.gov/authorities/
subjects/sh85019200|xTechnological innovations|0https://
id.loc.gov/authorities/subjects/sh2001009095|zUnited
States|0https://id.loc.gov/authorities/names/n78095330-781
|xHistory.|0https://id.loc.gov/authorities/subjects/
sh99005024
650 0 Internet in political campaigns|0https://id.loc.gov/
authorities/subjects/sh00006535|zUnited States|0https://
id.loc.gov/authorities/names/n78095330-781|xHistory.
|0https://id.loc.gov/authorities/subjects/sh99005024
650 0 Political campaigns|0https://id.loc.gov/authorities/
subjects/sh85041555|xTechnological innovations|0https://
id.loc.gov/authorities/subjects/sh2001009095|zUnited
States|0https://id.loc.gov/authorities/names/n78095330-781
|xHistory.|0https://id.loc.gov/authorities/subjects/
sh99005024
650 0 Digital media|0https://id.loc.gov/authorities/subjects/
sh98006600|zUnited States|0https://id.loc.gov/authorities/
names/n78095330-781|xHistory.|0https://id.loc.gov/
authorities/subjects/sh99005024
650 7 Campaign management|xTechnological innovations.|2fast
|0https://id.worldcat.org/fast/1937583
650 7 History.|2fast|0https://id.worldcat.org/fast/958235
650 7 Campaign management.|2fast|0https://id.worldcat.org/fast/
844867
650 7 Internet in political campaigns.|2fast|0https://
id.worldcat.org/fast/977258
650 7 Political campaigns|xTechnological innovations.|2fast
|0https://id.worldcat.org/fast/1069217
650 7 Political campaigns.|2fast|0https://id.worldcat.org/fast/
1069212
650 7 Digital media.|2fast|0https://id.worldcat.org/fast/893716
651 7 United States.|2fast|0https://id.worldcat.org/fast/1204155
655 4 Electronic books.
655 7 History.|2fast|0https://id.worldcat.org/fast/1411628
700 1 Farrar-Myers, Victoria A.,|0https://id.loc.gov/authorities
/names/n00100367|eeditor.
700 1 Vaughn, Justin S.,|d1978-|0https://id.loc.gov/authorities/
names/n2012054947|eeditor.
776 08 |iPrint version:|tControlling the message.|dNew York : New
York University Press, [2015]|z9781479886357|z1479886351
|w(DLC) 2014044421|w(OCoLC)893452373
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=969946|zOnline eBook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this eBook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20190118|cEBSCO|tEBSCOebooksacademic NEW 1-11-19 6702
|lridw
994 92|bRID
