| Description |
1 online resource (vii, 300 pages). |
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data file |
| Series |
Lexington studies in political communication
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Lexington studies in political communication.
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| Summary |
"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country"--Provided by publisher. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
International relations.
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International relations. |
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Diplomacy.
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Diplomacy. |
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Communication in politics.
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Communication in politics. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Other Form: |
Print version: Hayden, Craig. Rhetoric of Soft Power : Public Diplomacy in Global Contexts. Lanham : Lexington Books, ©2011 9780739142585 |
| ISBN |
9780739142608 (electronic book) |
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0739142607 (electronic book) |
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9781280658976 |
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1280658975 |
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9780739142585 (cloth ; alkaline paper) |
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0739142585 (cloth ; alkaline paper) |
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9780739142592 (paperback) |
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