| Description |
1 online resource : illustrations. |
| Current Frequency |
Updated irregularly. |
| Description |
data file |
| Physical Medium |
polychrome |
| Series |
Open textbook library
|
|
Open Textbook Library.
|
| Bibliography |
Includes bibliographical references. |
| Contents |
Introduction to law and legal systems -- Corporate social responsibility and business ethics -- Courts and the legal process -- Constitutional law and US commerce -- Administrative law -- Criminal law -- Introduction to tort law -- Introduction to contract law -- The agreement -- Real assent -- Consideration -- Legality -- Form and meaning -- Third-party rights -- Discharge of obligations -- Remedies -- Introduction to sales and leases -- Title and risk of loss -- Performance and remedies -- Products liability -- Bailments and the storage, shipment, and leasing of goods -- Intellectual property -- Antitrust law -- Unfair trade practices and the Federal Trade Commission. |
| Note |
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensee. |
| Summary |
"Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style."--Open Textbook Library. |
| System Details |
Mode of access: World Wide Web. |
| Local Note |
Open Educational Resources (OER). Open Textbooks |
|
Open Textbook Library |
| Subject |
Marketing -- Law and legislation.
|
|
Marketing -- Law and legislation. |
|
Sales.
|
|
Sales. |
|
Commercial law.
|
|
Commercial law. |
| Genre/Form |
Textbooks.
|
|
Textbooks.
|
| ISBN |
9781453343289 |
|
1453343288 |
|
