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Bestseller
BestsellerE-book
Author Naumes, William.

Title The art & craft of case writing / William Naumes and Margaret J. Naumes.

Publication Info. Armonk, N.Y. : M.E. Sharpe, [2012]
©2012

Item Status

Edition 3rd ed.
Description 1 online resource (xxii, 314 pages)
text file
Bibliography Includes bibliographical references and index.
Contents Ch 1. What is a case and why write one? -- ch 2. Objectives -- key to the case -- ch 3. Finding a case site and gathering data -- ch 4. Research cases -- ch 5. The instructor's manual, part 1 -- ch 6. Organizing the case -- ch 7. Testing and refining the teaching case -- ch 8. The instructor's manual, part 2 -- ch 9. Notes, case series, and other supplements -- ch 10. Alternative case formats : video, multimedia, and live case studies.
Summary Provides a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice conducting case research in business or the social sciences.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Case method.
Case method.
Textbooks -- Authorship.
Textbooks -- Authorship.
Genre/Form Electronic books.
Added Author Naumes, Margaret J.
Added Title Art and craft of case writing
Other Form: Print version: Naumes, William. Art & craft of case writing. 3rd ed. Armonk, N.Y. : M.E. Sharpe, ©2012 9780765627766 (DLC) 2011012295 (OCoLC)708763034
ISBN 0765627787 (electronic book)
9780765627780 (electronic book)
9780765627766 (hardcover ; alkaline paper)
0765627760 (hardcover ; alkaline paper)