| Description |
1 DVD (45 min. + 40 min. additional footage) : sound, color ; 4 3/4 in. |
| Physical Medium |
polychrome |
| Description |
digital |
|
optical |
|
video file |
|
DVD video |
| System Details |
DVD. |
| Performer |
Narrator: Alvin F. Poussaint. |
| Credits |
Camera, Kelly Garner ; editor, Kenyon King ; music, Thom Monahan. |
| Summary |
Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists. |
| Contents |
Advertising invades the classroom -- The shadow curriculum : sponsored educational materials -- Channel One : commercials in the classroom -- Schools in need : the politics of funding -- Sweet deals : exclusive soda contracts -- Resisting commercialism : legislative action -- Resisting commercialism : local activism -- What's at stake : keeping schools public -- More on Channel One -- More on commercialism -- More on the politics of funding -- More on resisting commercialism -- More on what's at stake. |
| Subject |
Education -- United States -- Marketing.
|
|
Education. |
|
United States. |
|
Marketing. |
|
Commercialism in schools -- United States.
|
|
Commercialism in schools. |
|
Business and education -- United States.
|
|
Business and education. |
| Genre/Form |
Documentary films.
|
|
Documentary films.
|
|
Video recordings.
|
|
Video recordings.
|
| Added Author |
Alper, Loretta, screenwriter, producer.
|
|
Jhally, Sut, producer.
|
|
Poussaint, Alvin F., narrator.
|
|
Media Education Foundation.
|
| Added Title |
Advertising invades the classroom |
| ISBN |
1893521842 |
|
9781893521841 |
|
