Description |
viii, 220 pages : illustrations ; 22 cm |
Bibliography |
Includes bibliographical references (pages 199-211) and index. |
Contents |
Pt. I Style and Substance -- 1.Rules of Engagement -- 2.On Being Disciplined -- 3.A Guide to the Style Guides -- pt. II The Elements of Stylishness -- 4.Voice and Echo -- 5.Smart Sentencing -- 6.Tempting Titles -- 7.Hooks and Sinkers -- 8.The Story Net -- 9.Show and Tell -- 10.Jargonitis -- 11.Structural Designs -- 12.Points of Reference -- 13.The Big Picture -- 14.The Creative Touch. |
Subject |
Academic writing.
|
|
Academic writing. |
|
English language -- Style.
|
|
English language -- Style. |
ISBN |
9780674064485 alkaline paper |
|
0674064488 alkaline paper |
|
9780674065093 ebook |
|
0674065093 ebook |
|