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Title Marketing the arts : a fresh approach / edited by Daragh O'Reilly and Finola Kerrigan.

Publication Info. Milton Park, Abingdon, Oxon ; New York : Routledge, 2010.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  NX634 .M38 2010    Available  ---
Description xviii, 305 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Marketing the arts / Daragh O'Reilly, Finola Kerrigan -- Challenging conventions in arts marketing : experiencing the skull / Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook -- Artist in brand culture / Jonathan E. Schroeder -- Tension between artistic and market orientation in visual art / Ian Fillis -- From missionary to market maker : reconceptualizing arts marketing in practice / Debi Hayes, Simon Roodhouse -- Conversation, collaboration and cooperation : courting new audiences for a new century / Angela Osborne, Ruth Rentschler -- Working weeks, rave weekends : identity fragmentation and the emergence of new communities / Christina Goulding, Avi Shankar, Richard Elliott -- Generating aesthetic experiences from ordinary activity : new technology and the museum experience / Drik Vom Lehn -- From luxury to necessity : the changing role of qualitative research in the arts / Lisa Baxter -- Dreaming of artistic excellence, popularity, or both? / Michela Addis, Morris B. Holbrook -- Between fan culture and copyright infringement : manga scanlation / Hye-kyung Lee -- Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman -- Evolving perspectives on music consumption / Ggretchen Larsen, Rob Lawson -- Musings from Miles : what Miles Davis can tell us about music and marketing / Noel Dennis, Michael Macaulay -- A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan, Matt Fenton, Daniela Sangiorgi -- Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world / Elizabeth Carnegie -- Extreme cultural and marketing makeover : Liverpool home edition / Anthony Patterson -- Brand stripped bare by its marketers, even / Stephen Brown.
Subject Arts -- Marketing.
Arts -- Marketing.
Arts.
Added Author O'Reilly, Daragh.
Kerrigan, Finola.
ISBN 9780415496858 hardback
0415496853 hardback
9780415496865 paperback
0415496861 paperback
9780203855072 ebook
0203855078 ebook