| Description |
1 online resource (x, 208 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 192-196) and indexes. |
| Contents |
Making sense of mass communication -- The artwork (or text) -- Media -- The audience -- America/society -- The artist. |
| Summary |
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Mass media -- Philosophy.
|
|
Mass media -- Philosophy. |
|
Mass media -- United States.
|
|
Mass media. |
|
United States. |
| Indexed Term |
Mass media |
|
United States |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Berger, Arthur Asa, 1933- Essentials of mass communication theory. Thousand Oaks : Sage Publications, ©1995 080397356X (DLC) 95011882 (OCoLC)32203810 |
| ISBN |
0585251320 (electronic book) |
|
9780585251325 (electronic book) |
|
9781483345420 (ebook) |
|
1483345424 (ebook) |
|
080397356X |
|
9780803973565 |
|
0803973578 (paperback) |
|
9780803973572 (paperback) |
|
