| Description |
292 pages : illustrations ; 24 cm |
| Physical Medium |
regular print |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
[Dialogue] -- Mass communication : media, messages, and myth -- Big four mass media : actualities and expectations / Leslie G. Moeller -- On the mass media and mass communication : notes toward a theory / Lee Thayer -- Counterpoint : Moeller and Thayer -- In search of alternatives -- [Alternatives] -- Notes toward a reformulation -- Extending the concept -- Libraries : relics or precursors / David Davidson and Richard W. Budd -- Transmission of cultural heritage : museums / Victor J. Danilov -- We speak that we do know : religion as mass communication / James Hitchcock -- Political campaigning and image building / Richard Redman -- Architecture : medium and message / Brent D. Ruben and Paolo Soleri -- Sardi's : something beyond food / Vincent Sardi -- Broadway : a sound heard around the world / Ken Waissman and Maxine Fox -- Private turning public : the visual arts as mass communication / Robert E. Mueller. |
| Form |
Also issued online. |
| Subject |
Mass media.
|
|
Mass media. |
| Added Author |
Budd, Richard W.
|
|
Ruben, Brent D.
|
| Other Form: |
Online version: Beyond media. Rochelle Park, N.J. : Hayden Book Co., ©1979 (OCoLC)643635753 |
| ISBN |
0810456445 |
|
