| Edition |
8th ed. |
| Description |
xxxii, 396 pages : color illustrations ; 28 cm |
| Contents |
Mass media industries: Mass media and everyday life; Books, rearranging the page; Newspapers, expanding delivery; Magazines, targeting the audience; Recordings, demanding choices; Radio, riding the wave; Movies, picturing the future; Television, changing channels; Digital media, widening the web -- Selling the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages: News and information, getting personal; Society, culture and politics, shaping the issues; Law and regulation, rewriting the rules; Ethics, placing responsibility; Global media, discovering new markets -- Glossary of media terms. |
| Bibliography |
Includes bibliographical references and index. |
|
Includes bibliographical references (pages 384-390) and index. |
| Subject |
Mass media.
|
|
Mass media. |
| ISBN |
0495050261 |
|
9780495050261 |
|
