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book
BookPrinted Material
Author Bretz, Rudy, author.

Title A taxonomy of communication media / Rudy Bretz.

Publication Info. Englewood Cliffs, New Jersey : Educational Technology Publications, [1971]
©1971

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  P90 .B68    Available  ---
Description xxiv, 168 pages : illustrations ; 24 cm.
Series A Rand Corporation research study
Rand Corporation research study.
Bibliography Includes bibliographical references.
Contents Introduction -- Information and instruction -- What are communication media? -- A proposed taxonomy of communication media -- communication media: individual descriptions -- Proposed future studies of media -- Local versus central production of program software in instructional media systems.
Summary This book defines and describes communication media; discusses the difference between information and instruction, instructional media and instructional aids; and proposes a set of criteria by means of which communication media may be distinguished from nonmedia, one medium distinguished from another, and a single medium distinguished from multimedia applications. A two-dimensional classification system for communication media is proposed: in one dimension, seven classes are defined, based on ways of representing information; in the other, communication media are divided into two groups, telemedia and recording media. Twenty-eight specific communication media are defined and described. This list includes the major available and soon-to-be-available media.
Subject Mass media.
Mass media.
Communication.
Communication.
Other Form: Online version: Bretz, Rudy. Taxonomy of communication media. Englewood Cliffs, N.J., Educational Technology Publications [1971] (OCoLC)579682712
ISBN 0877780129 (hardback)
9780877780120 (hardback)