Description |
xxiv, 168 pages : illustrations ; 24 cm. |
Series |
A Rand Corporation research study
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Rand Corporation research study.
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Bibliography |
Includes bibliographical references. |
Contents |
Introduction -- Information and instruction -- What are communication media? -- A proposed taxonomy of communication media -- communication media: individual descriptions -- Proposed future studies of media -- Local versus central production of program software in instructional media systems. |
Summary |
This book defines and describes communication media; discusses the difference between information and instruction, instructional media and instructional aids; and proposes a set of criteria by means of which communication media may be distinguished from nonmedia, one medium distinguished from another, and a single medium distinguished from multimedia applications. A two-dimensional classification system for communication media is proposed: in one dimension, seven classes are defined, based on ways of representing information; in the other, communication media are divided into two groups, telemedia and recording media. Twenty-eight specific communication media are defined and described. This list includes the major available and soon-to-be-available media. |
Subject |
Mass media.
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Mass media. |
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Communication.
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Communication. |
Other Form: |
Online version: Bretz, Rudy. Taxonomy of communication media. Englewood Cliffs, N.J., Educational Technology Publications [1971] (OCoLC)579682712 |
ISBN |
0877780129 (hardback) |
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9780877780120 (hardback) |
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