Description |
v, 87 pages : illustrations ; 28 cm |
Bibliography |
Includes bibliographical references (pages 79-85). |
Contents |
Learning with games and activities -- Media usage survey -- The signifier/signified game -- Metaphors and life -- Uses and gratifications in texts -- Lévi-Strauss and paradigmatic analysis -- Political cultures and popular culture -- Morphology of a tale -- Functional fairy tales -- Convention and invention in texts -- Ad agency: pitching a print advertisement -- Id, ego, superego game -- The myth game -- Sacred roots: functional alternatives -- The comedy calculator experiment (a satire) -- Time capsules. |
Subject |
Mass media -- Study and teaching -- Problems, exercises, etc.
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Mass media -- Study and teaching. |
Genre/Form |
Problems and exercises.
|
Subject |
Communication -- Study and teaching -- Problems, exercises, etc.
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Communication -- Study and teaching. |
Genre/Form |
Problems and exercises.
|
ISBN |
0742530442 paperback alkaline paper |
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