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Book
Author
Berger, Arthur Asa, 1933-
Title
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.
Publication Info.
Thousand Oaks, Calif. : Sage Publications, 2000.
Item Status
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Call No.
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Gift Note
Moore Stacks
P91.3 .B385 2000
Available
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Description
xix, 295 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 265-268) and indexes.
Subject
Mass media -- Research -- Methodology.
Mass media -- Research -- Methodology.
Communication -- Research -- Methodology.
Communication -- Research -- Methodology.
ISBN
0761918523 alkaline paper
0761918531 paperback alkaline paper
