| Edition |
2nd ed. |
| Description |
viii, 175 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 167-168) and indexes. |
| Contents |
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. |
| Subject |
Mass media -- Research -- Methodology.
|
|
Mass media -- Research -- Methodology. |
|
Communicatiewetenschap. |
|
Onderzoeksmethoden. |
| ISBN |
0761915362 acid-free paper |
|
0761915370 paperback acid-free paper |
|
