| Edition |
2nd ed. |
| Description |
1 online resource (viii, 175 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 167-168) and indexes. |
| Contents |
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. |
| Summary |
With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Mass media -- Research -- Methodology.
|
|
Mass media -- Research -- Methodology. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Berger, Arthur Asa, 1933- Media research techniques. 2nd ed. Thousand Oaks : Sage Publications, ©1998 0761915362 (DLC) 97045406 (OCoLC)38061524 |
| ISBN |
9781452251264 (electronic book) |
|
1452251266 (electronic book) |
|
9781452243160 (ebook) |
|
1452243166 (ebook) |
|
0761915362 |
|
9780761915362 |
|
0761915370 |
|
9780761915379 |
|
