Title The search for a method : focus groups and the development of mass communication research / David E. Morrison.

Publication Info.	Luton, Bedfordshire, U.K. : University of Luton Press, [1998]
	©1998

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	P91.3 .M67 1998	Available	---

Description	xv, 294 pages ; 24 cm
Bibliography	Includes bibliographical references (pages 275-290) and index.
Subject	Mass media -- Research -- Methodology.
	Mass media -- Research -- Methodology.
	Group work in research.
	Group work in research.
	Lazarsfeld, Paul Felix, 1901-1976.
	Merton, Robert King, 1910-
	Entretiens focalisés.
	Communication -- Recherche -- Méthodologie.
	Sociologie -- Recherche -- Méthodologie.
	Entretiens (Sociologie).
	Marketing -- Recherche -- Méthodologie.
ISBN	1860205402 paperback