Title Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.

Publication Info.	Thousand Oaks, California : SAGE Publications, Inc., 2016.
	©2016

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Edition	Third edition.
Description	1 online resource (xvi, 281 pages)
Physical Medium	polychrome
Description	text file
Note	Revision of author's Handbook on radio and television audience research.
Bibliography	Includes bibliographical references and index.
Contents	Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
Summary	The only comprehensive training book on conducting research into all forms of media.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Mass media -- Research -- Methodology.
	Mass media -- Research -- Methodology.
Genre/Form	Electronic books.
Added Author	Diem, Peter, 1937- author.
	Dam, Piet Hein van, 1967- author.
Other Form:	Print version: Mytton, Graham. Handbook on radio and television audience research. Media audience research. Third edition. Thousand Oaks, California : SAGE Publications, Inc., [2016] 9789351506430 (DLC) 2015039344 (OCoLC)926050625
ISBN	9789351506447 (electronic book)
	9351506444 (electronic book)
	9789351506423
	9351506428
	9789351506430 (paperback)
	9351506436 (paperback)