| Description |
288 pages : illustrations ; 24 cm. |
| Series |
Sage annual reviews of communication research ; v. 6
|
|
Sage annual reviews of communication research ; v. 6.
|
| Bibliography |
Includes bibliographical references. |
| Contents |
Introduction / Paul M. Hirsch, Peter V. Miller, and F. Gerald Kline -- Part I: Organizational analysis and field studies -- Occupational, organizational, and institutional modals in mass media research: toward an integrated framework / Paul M. Hirsch -- The exception proves the rule: the study of routine news practice / Gaye Tuchman -- Approaches to objectivity: journalistic vs. social science perspectives / E. Barbara Phillips -- Client relationship and children's book published: a comparative study of mass media policy in two marketplaces / Joseph Turow -- When culture becomes a business / William N. McPhee -- Part II: Quantitative data collection and modeling -- Themes of measurement in communication research / Peter V. Miller -- Communicating measurement objectives in the survey interview / Peter V. Miller and Charles F. Cannell -- Cognitive similarity and communication between parents and adolescents / F Gerald Kline -- Exploring the structure of national issues: newspaper content and reader perceptions / Susan C. Greendale and Eric S. Fredin -- Part III: Conceptualizing time and temporal order -- Time in communication research / F. Gerald Kline -- Political information, mass media use in early adulthood, and political socialization: seeking clarity through cohort curves / James Danowski and Neal E. Cutler -- Time series analysis in communication research / Robert Krull and Albert S. Paulson -- Sampling across for communication research: a simulation / Robert B. Arundale. |
| Subject |
Communication -- Research.
|
|
Communication -- Research. |
|
Massacommunicatie. |
| Genre/Form |
Aufsatzsammlung.
|
| Added Author |
Hirsch, Paul M. (Paul Morris)
|
|
Miller, Peter V.
|
|
Kline, F. Gerald.
|
| Other Form: |
Online version: Strategies for communication research. Beverly Hills : Sage Publications, ©1977 (OCoLC)570082224 |
| ISBN |
0803908911 |
|
9780803908918 |
|
080390892X (paperback) |
|
9780803908925 (paperback) |
|
