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book
BookPrinted Material
Author Williams, Frederick, 1933-

Title Research methods and the new media / Frederick Williams, Ronald E. Rice, Everett M. Rogers.

Publication Info. New York : Free Press ; London : Collier Macmillan, [1988]
©1988
Online access
Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  P91.3 .W45 1988    Available  ---
Description xii, 212 pages : illustrations ; 25 cm.
Series Series in communication technology and society
Series in communication technology and society.
Bibliography Includes bibliographical references (pages 193-206) and index.
Contents Distinctions in the study of new media -- Trends in the study of new media -- Choosing among alternative research designs -- Problems and solutions for research -- Using computer-monitored data -- Strategies for studying cases -- Implementing formative evaluation -- Evaluating costs and benefits -- Measuring productivity -- New theoretical approaches -- Issues of ethics and ideology.
Form Also issued online.
Subject Mass media -- Research -- Methodology.
Mass media -- Research -- Methodology.
Mass media -- Technological innovations.
Mass media -- Technological innovations.
Added Author Rice, Ronald E.
Rogers, Everett M.
Other Form: Online version: Williams, Frederick, 1933- Research methods and the new media. New York : Free Press ; London : Collier Macmillan, ©1988 (OCoLC)572206873
ISBN 0029353327
9780029353325
0029353319
9780029353318
0029353319

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