| Description |
1 online resource (x, 166 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 151-161) and index. |
| Contents |
1. A Concept With a History -- 2. Audience in Communication Theory and Research -- 3. Typologies of Audience -- 4. Questions of Media Reach -- 5. Principles of Audience Formation and Continuity -- 6. Audience Practices: Social Uses of the Media -- 7. Communicator-Audience Relations -- 8. Audience in Flux -- 9. Future of the Audience Concept. |
| Summary |
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. |
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Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Mass media -- Audiences.
|
|
Mass media -- Audiences. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: McQuail, Denis. Audience analysis. Thousand Oaks, Calif. : Sage Publications, ©1997 0761910018 (DLC) 97004855 (OCoLC)36783701 |
| ISBN |
9781452263601 (electronic book) |
|
1452263604 (electronic book) |
|
9781452233406 (ebook) |
|
1452233403 (ebook) |
|
0761910018 |
|
9780761910015 |
|
0761910026 |
|
9780761910022 |
|
