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BestsellerE-book
Author Napoli, Philip M.

Title Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.

Publication Info. New York : Columbia University Press, [2011]
©2011

Item Status

Description 1 online resource (xiii, 248 pages) : illustrations
text file
Bibliography Includes bibliographical references and index.
Contents Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.
Summary "No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He also considers the changes that new approaches to audience measurement have produced, both politically and culturally. Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Today, media providers and audience measurement firms deploy new, more sophisticated tools to gather audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. In doing so, the industry has tried to take advantage of new platforms as thoroughly as the consumers they hope to attract. Napoli traces the interplay between political and economic interests and their effect on audience evolution. He recounts battles between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies, as well as their push to influence new measurements for television, radio, and the internet"--Provided by publisher.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Mass media -- Audiences.
Mass media -- Audiences.
Digital media -- Technological innovations.
Digital media.
Technological innovations.
Genre/Form Electronic books.
Other Form: Print version: Napoli, Philip M. Audience evolution. New York : Columbia University Press, ©2011 9780231150347 (DLC) 2010023906 (OCoLC)635463772
ISBN 9780231520942 (electronic book)
0231520948 (electronic book)
128313599X
9781283135993
9780231150347 (cloth)
0231150342 (cloth)
9780231150354 (paperback)
0231150350 (paperback)
Music No. 9786613135995