| Description |
1 online resource (201 pages) |
|
text file |
| Physical Medium |
polychrome |
| Series |
Online access with subscription: SAGE research methods (Core)
|
| Bibliography |
Includes bibliographical references (pages 182-197) and index. |
| Summary |
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Contents |
Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 -- Questions of Theory and Method; Chapter 2 -- Media Effects; Chapter 3 -- Media and Public Opinion; Chapter 4 -- Cultivation analysis; Chapter 5 -- Cultural Studies and Audience Research; Chapter 6 -- Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index. |
| Access |
Access restricted to Ryerson students, faculty and staff. CaOTR |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
English. |
| Subject |
Mass media -- Audiences.
|
|
Mass media -- Audiences. |
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Mass media -- Influence.
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Mass media -- Influence. |
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SOCIAL SCIENCE -- Media Studies. |
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Publiek. |
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Omroep. |
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Mass-média. |
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Audience (Médias) |
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Spectateur. |
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Influence. |
| Genre/Form |
Electronic book.
|
|
Electronic books.
|
| Other Form: |
Print version: Ruddock, Andy. Understanding audiences. London ; Thousand Oaks [Calif.] : SAGE, 2001 0761963448 9780761963448 (DLC) 2001271343 (OCoLC)44185136 |
| ISBN |
9781412933346 (electronic book) |
|
141293334X (electronic book) |
|
9780857020178 (ebook) |
|
085702017X (ebook) |
|
9780761963448 |
|
0761963448 |
|
9780761963455 (paperback) |
|
0761963456 (paperback) |
|
1280369884 |
|
9781280369889 |
|
0761963448 |
|
0761963456 (paperback) |
|
9786610369881 |
|
6610369887 |
|
