| Edition |
2nd ed. |
| Description |
ix, 274 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. |
| Subject |
Mass media -- Economic aspects.
|
|
Mass media -- Economic aspects. |
|
Mass media -- Finance.
|
|
Mass media -- Finance. |
|
Mass media. |
| ISBN |
9780823232574 paperback alkaline paper |
|
9780823232567 cloth alkaline paper |
|
0823232565 cloth alkaline paper |
|
0823232573 paperback alkaline paper |
|
