Title Media monoliths : how great media brands thrive and survive / Mark Tungate.

Publication Info.

Online access
Table of contents

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	P96.E25 T86 2004	Available	---

Description	viii, 261 pages : illustrations (some color) ; 24 cm
Bibliography	Includes bibliographical references (pages 250-251) and index.
Contents	Broadcasters -- Newspapers -- Magazines -- Information providers.
Subject	Mass media -- Economic aspects.
	Mass media -- Economic aspects.
	Brand name products.
	Brand name products.
ISBN	0749441089