| Description |
1 online resource (vii, 179 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 172-174) and index. |
| Contents |
Introduction: from design to 'bricolage' -- Waterman and its doubles -- IBM and Apple's logo-centrism -- Michel Bras: telling how tastes talk -- Chanel changing: the total look -- Epicurean habitats -- Opinel: intelligence at knifepoint. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Summary |
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited pos. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Semiotics.
|
|
Semiotics. |
|
Visual communication.
|
|
Visual communication. |
| Genre/Form |
Electronic books.
|
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Computer network resources.
|
| Added Title |
Identités visuelles. English https://id.loc.gov/authorities/names/n00003518
|
| Other Form: |
Print version: Floch, Jean-Marie, 1947- Identités visuelles. English. Visual identities. London ; New York : Continuum, 2000 (DLC) 00022692 |
| ISBN |
184714148X (electronic book) |
|
9781847141484 (electronic book) |
|
9780826447395 (paperback) |
|
0826447392 (paperback) |
|
1281298050 |
|
9781281298058 |
|
9780826447388 |
|
9781847141484 |
|
0826447384 |
|
0826447392 (paperback) |
|
