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Bestseller
BestsellerE-book
Author Norberg, Eric G., author.

Title Radio programming : tactics and strategy / Eric G. Norberg.

Publication Info. Abingdon, Oxon : Routledge, Taylor & Francis Group, 2018.
©1996

Item Status

Description 1 online resource
Note Originally published: Boston : Focal Press, 1996.
Includes index.
Contents Ch. 1. The Basic Principles of Radio Programming -- Ch. 2. Structuring Your Station and Creating Identity -- Ch. 3. Positioning Your Station against the Competition -- Ch. 4. Leading an Airstaff -- Ch. 5. Music as a Programming Weapon -- Ch. 6. News as a Programming Weapon -- Ch. 7. Promoting Your Station -- Ch. 8. Grading Your Programming Performance: What You Need to Know about Ratings -- Ch. 9. Working with Your General Manager -- Ch. 10. Working with Sales -- Ch. 11. Working with Engineering -- Ch. 12. The FCC and You -- Ch. 13. Attaining Your Career Goals.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Radio programs -- Planning.
PERFORMING ARTS -- Reference.
Radio programs -- Planning
Note At head of title on manual: Instructor's manual for
Other Form: Print version: Norberg, Eric G. Radio programming. Abingdon, Oxon : Routledge, Taylor & Francis Group, 2018 024080533X 9780240805337 (OCoLC)947196255
ISBN 9781136022975 (electronic bk.)
113602297X (electronic bk.)
9781136022982 (PDF ebook)
1136022988 (PDF ebook)
9781136022937 (Mobipocket ebook)
1136022937 (Mobipocket ebook)
9780240816142 (ebook)
0240816145 (ebook)
9780240805337
9781138412576
024080533X
Standard No. 10.4324/9780240816142