Description |
1 online resource |
Note |
Originally published: Boston : Focal Press, 1996. |
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Includes index. |
Contents |
Ch. 1. The Basic Principles of Radio Programming -- Ch. 2. Structuring Your Station and Creating Identity -- Ch. 3. Positioning Your Station against the Competition -- Ch. 4. Leading an Airstaff -- Ch. 5. Music as a Programming Weapon -- Ch. 6. News as a Programming Weapon -- Ch. 7. Promoting Your Station -- Ch. 8. Grading Your Programming Performance: What You Need to Know about Ratings -- Ch. 9. Working with Your General Manager -- Ch. 10. Working with Sales -- Ch. 11. Working with Engineering -- Ch. 12. The FCC and You -- Ch. 13. Attaining Your Career Goals. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Radio programs -- Planning.
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PERFORMING ARTS -- Reference. |
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Radio programs -- Planning |
Note |
At head of title on manual: Instructor's manual for |
Other Form: |
Print version: Norberg, Eric G. Radio programming. Abingdon, Oxon : Routledge, Taylor & Francis Group, 2018 024080533X 9780240805337 (OCoLC)947196255 |
ISBN |
9781136022975 (electronic bk.) |
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113602297X (electronic bk.) |
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9781136022982 (PDF ebook) |
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1136022988 (PDF ebook) |
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9781136022937 (Mobipocket ebook) |
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1136022937 (Mobipocket ebook) |
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9780240816142 (ebook) |
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0240816145 (ebook) |
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9780240805337 |
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9781138412576 |
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024080533X |
Standard No. |
10.4324/9780240816142 |
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