| Description |
xxii, 458 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
The status of entertainment-education worldwide / Arvind Singhal and Everett M. Rogers -- A history of entertainment-education, 1958-2000 / David O. Poindexter -- Entertainment-education as a public health intervention / Phyllis Tilson Piotrow and Esta de Fossard -- The origins of entertainment-education / Miguel Sabido -- Social cognitive theory for personal and social change by enabling media / Albert Bandura -- Celebrity identification in entertainment-education / William J. Brown and Benson P. Fraser -- The theory behind entertainment-education / Suruchi Sood, Tiffany Menard, and Kim Witte -- No short cuts in entertainment-education : designing Soul city step-by-step / Shereen Usdin ... [et al.] -- Organizing a comprehensive national plan for entertainment-education in Ethiopia / William N. Ryerson and Negussie Teffera -- Evolution of an E-E research agenda / Bradley S. Greenberg ... [et al.] -- Working with daytime and prime-time television shows in the United States to promote health / Vicki Beck -- Entertainment-education television drama in the Netherlands / Martine Bouman -- Entertainment-education programs of the BBC and BBC World Service Trust / Michael J. Cody, Sangeeta Fernandes, and Holley Wilkin -- Social merchandizing in Brazilian telenovelas / Antonio C. La Pastina, Dhaval S. Patel, and Marcio Schiavo -- Delivering entertainment-education health messages through the Internet to hard-to-reach U.S. audiences in the Southwest / Everett M. Rogers -- Entertainment-education in the Middle East : lessons from the Egyptian oral rehydration therapy campaign / Rasha A. Abdulla -- The Turkish Family Health and Planning Foundation's entertainment-education campaign / Yaşar Yaşer -- Cartoons and comic books for changing social norms : Meena, the South Asian girl / Neill McKee ... [et al.] -- Air cover and ground mobilization : integrating entertainment-education broadcasts with community listening and service delivery in India / Arvind Singhal ... [et al.] -- Entertainment-education through participatory theater : Freirean strategies for empowering the oppressed / Arvind Singhal -- Soap operas and sense-making : mediations and audience ethnography / Thomas Tufte -- Entertainment-education and participation : applying Habermas to a population program in Nepal / J. Douglas Storey and Thomas L. Jacobson. |
| Subject |
Television soap operas -- Social aspects -- Developing countries.
|
|
Radio soap operas -- Social aspects -- Developing countries.
|
|
Television soap operas -- Social aspects. |
|
Developing countries. |
|
Television soap operas. |
|
Television in education -- Developing countries.
|
|
Television in education. |
|
Radio in education -- Developing countries.
|
|
Radio in education. |
| Added Author |
Singhal, Arvind, 1962-
|
| ISBN |
0805845526 |
|
0805845534 paperback |
|
