"Here is a study of 64 years of alcohol as portrayed in film. Beginning with the appearance in 1898 of what is probably the first commercial: a 30-second film of men in kilts dancing and the words "Scotch Whiskey" appearing in the background. The final film is 1962's Days of Wine and Roses, which addresses alcoholism"--Provided by publisher.
Bibliography
Includes bibliographical references (pages 239-242) and index.