| Description |
1 online resource (xiii, 284 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Film and culture
|
|
Film and culture.
|
| Bibliography |
Includes bibliographical references (pages 233-276) and index. |
| Contents |
1. What Do Audiences Want? -- 2. Guesswork Eliminated -- 3. The Laws That Determine Interest -- 4. America Speaks -- 5. Piggybacking on the Past -- 6. Singles and Doubles -- 7. Boy Meets Facts at RKO -- 8. David O. Selznick Presents: Audience Research and the Independent Producer -- 9. Gallup Meets Goofy: Audience Research at the Walt Disney Studio -- 10. Like, Dislike, Like Very Much. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Gallup, George, 1901-1984.
|
|
Gallup, George, 1901-1984. |
|
Gallup, George, 1901-1984. |
|
Motion picture audiences -- Research -- United States -- History -- 20th century.
|
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Motion picture audiences -- Research. |
|
United States. |
|
History. |
| Chronological Term |
20th century |
| Subject |
Motion picture audiences. |
| Chronological Term |
1900 - 1999 |
| Genre/Form |
Electronic books.
|
|
History.
|
| Other Form: |
Print version: Ohmer, Susan. George Gallup in Hollywood. New York : Columbia University Press, ©2006 (DLC) 2006019332 |
| ISBN |
9780231511285 (electronic book) |
|
0231511280 (electronic book) |
|
0231121326 (cloth ; alkaline paper) |
|
0231121334 (paperback ; alkaline paper) |
|
9780231121323 (hardback) |
|
9780231121330 |
|
