| Description |
1 online resource (xvi, 249 pages) |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Becoming a champion -- Self-aware and self-correcting: the key to effective communication -- Extracting the essence -- Who's listening? Know your audience -- Why scientists communicate poorly outside their field -- The first two minutes: show your passion -- Crafting key messages and narratives -- The power of language -- Designing effective visuals -- Improving your speaking skills -- Influence and persuasion -- Managing your emotions -- translations, template and white papers -- Strategies for creating successful relationships with sponsors -- Exercises for applying the championing science skills -- High-impact examples of championing for a cause. |
| Summary |
"Championing Science is a comprehensive guide that helps scientists persuasively communicate complex scientific ideas to decision makers in government, policy, and education. The book provides real-world tactics for scientists to help build vital communication, influence, and emotional intelligence skills that motivate decision makers, with little to no science background, to understand and support their science. Through instruction, interviews, and examples, scientists learn why inspiring decision makers to act requires extracting the essence of scientific findings, crafting understandable messages, simplifying visuals, bridging paradigm gaps, and storytelling. Principles for championing science come to life through stories of science champions such as Robert Millikan, Vannevar Bush, the work between Caltech and MIT, and others. With Championing Science, scientists will effectively learn how to use their communication skills to garner funding, secure future research, and, ultimately, impact policy"--Provided by publisher. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Communication in science.
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Business communication.
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Business presentations.
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Persuasion (Psychology)
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| Genre/Form |
Electronic books.
|
| Added Author |
Aines, Amy L., 1956- author.
|
| Other Form: |
Print version: Aines, Roger D., 1958- Championing science. Oakland, California : University of California Press, [2019] 9780520298071 (DLC) 2018033185 |
| ISBN |
0520970187 (electronic book) |
|
9780520970182 (electronic book) |
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9780520298071 (hardcover ; alkaline paper) |
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