LEADER 00000cam a2200505 a 4500 001 ocn496964242 005 20120626111424.0 008 100129t20102010dcua b 001 0 eng 010 2010001422 019 515408885 020 9781597266642|qpaperback|qalkaline paper 020 9781597266635|qcloth|qalkaline paper 020 1597266639|qcloth|qalkaline paper 020 1597266647|qpaperback|qalkaline paper 035 (OCoLC)ocn496964242 035 564398 040 DLC|beng|cDLC|dBTCTA|dYDXCP|dC#P|dBWX|dCDX|dABG|dSGB|dYHM |dBDX 049 RIDM 050 00 Q223|b.B37 2010 082 00 501/.4|222 090 Q223 .B37 2010 100 1 Baron, Nancy,|d1964-|0https://id.loc.gov/authorities/names /n2010008632 245 10 Escape from the ivory tower :|ba guide to making your science matter /|cNancy Baron ; with contributions by Liz Neeley and the COMPASS team. 264 1 Washington, DC :|bIsland Press,|c[2010] 264 4 |c©2010 300 xxii, 246 pages :|billustrations ;|c23 cm 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 504 Includes bibliographical references (pages 233-238) and index. 505 0 The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success. 520 To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. -- from publisher description 650 0 Communication in science.|0https://id.loc.gov/authorities/ subjects/sh85029094 650 0 Science news.|0https://id.loc.gov/authorities/subjects/ sh85118671 650 0 Science|xVocational guidance.|0https://id.loc.gov/ authorities/subjects/sh85118607 650 7 Communication in science.|2fast|0https://id.worldcat.org/ fast/870268 650 7 Science news.|2fast|0https://id.worldcat.org/fast/1108748 650 7 Science|xVocational guidance.|2fast|0https:// id.worldcat.org/fast/1108513 776 08 |iOnline version:|aBaron, Nancy, 1964-|tEscape from the ivory tower.|dWashington, DC : Island Press, c2010 |w(OCoLC)749021693 901 MARCIVE 20231220 935 564398 994 C0|bRID
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