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LEADER 00000cam a2200505 a 4500 
001    ocn496964242 
005    20120626111424.0 
008    100129t20102010dcua     b    001 0 eng   
010      2010001422 
019    515408885 
020    9781597266642|qpaperback|qalkaline paper 
020    9781597266635|qcloth|qalkaline paper 
020    1597266639|qcloth|qalkaline paper 
020    1597266647|qpaperback|qalkaline paper 
035    (OCoLC)ocn496964242 
035    564398 
040    DLC|beng|cDLC|dBTCTA|dYDXCP|dC#P|dBWX|dCDX|dABG|dSGB|dYHM
       |dBDX 
049    RIDM 
050 00 Q223|b.B37 2010 
082 00 501/.4|222 
090    Q223 .B37 2010 
100 1  Baron, Nancy,|d1964-|0https://id.loc.gov/authorities/names
       /n2010008632 
245 10 Escape from the ivory tower :|ba guide to making your 
       science matter /|cNancy Baron ; with contributions by Liz 
       Neeley and the COMPASS team. 
264  1 Washington, DC :|bIsland Press,|c[2010] 
264  4 |c©2010 
300    xxii, 246 pages :|billustrations ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 233-238) and 
       index. 
505 0  The scientist communicator. Introduction ; The decision to
       speak out -- A clash of cultures. What you need to know 
       about journalists ; Tell me a story : what journalists 
       want from you ; What the changing world of the media means
       for you ; What you need to know about policymakers ; 
       Inform my decision : what policymakers want from you -- 
       The how-to toolkit. Deliver a clear message ; Ace your 
       interview ; Fine-tune for radio and television ; Reach out
       instead of waiting ; Promote a paper ; Enter the political
       fray -- Becoming an agent of change. After the splash, the
       backlash ; Leading the way : ten steps to success. 
520    To effectively reach journalists and public officials, 
       scientists need to learn new skills and rules of 
       engagement. No matter what your specialty, the keys to 
       success are clear thinking, knowing what you want to say, 
       understanding your audience, and using everyday language 
       to get your main points across. In this practical guide to
       communicating science, Baron explains how to engage your 
       audience and explain why a particular finding matters. --
       from publisher description 
650  0 Communication in science.|0https://id.loc.gov/authorities/
       subjects/sh85029094 
650  0 Science news.|0https://id.loc.gov/authorities/subjects/
       sh85118671 
650  0 Science|xVocational guidance.|0https://id.loc.gov/
       authorities/subjects/sh85118607 
650  7 Communication in science.|2fast|0https://id.worldcat.org/
       fast/870268 
650  7 Science news.|2fast|0https://id.worldcat.org/fast/1108748 
650  7 Science|xVocational guidance.|2fast|0https://
       id.worldcat.org/fast/1108513 
776 08 |iOnline version:|aBaron, Nancy, 1964-|tEscape from the 
       ivory tower.|dWashington, DC : Island Press, c2010
       |w(OCoLC)749021693 
901    MARCIVE 20231220 
935    564398 
994    C0|bRID 
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 Moore Stacks  Q223 .B37 2010    Available  ---