LEADER 00000cam a2200613Ka 4500 001 ocn778376744 003 OCoLC 005 20160527040935.5 006 m o d 007 cr cnu---unuuu 008 120227s2011 enk ob 001 0 eng d 019 780141234|a783119663|a785782925|a794619293|a817062025 020 9781409440383|q(electronic book) 020 1409440389|q(electronic book) 020 1283480115 020 9781283480116 020 |z9781409440376 020 |z1409440370 024 8 9786613480118 035 (OCoLC)778376744|z(OCoLC)780141234|z(OCoLC)783119663 |z(OCoLC)785782925|z(OCoLC)794619293|z(OCoLC)817062025 037 348011|bMIL 040 N$T|beng|epn|cN$T|dEBLCP|dUIU|dOCLCQ|dOCLCF|dDEBSZ|dOCLCQ |dMNU|dGZM|dE7B|dYDXCP|dCDX|dIDEBK|dOCLCQ 049 RIDW 050 4 Q223|b.C536 2011eb 072 7 SCI|x075000|2bisacsh 072 7 KJP|2bicssc 082 04 501/.4|223 090 Q223|b.C536 2011eb 100 1 Clare, John.|0https://id.loc.gov/authorities/names/ no2001016560 245 10 Communicating clearly about science and medicine :|bmaking data presentations as simple as possible-- but no simpler /|cby John Clare. 264 1 Farnham, Surrey, England ;|aBurlington, VT :|bGower, |c[2011] 264 4 |c©2011 300 1 online resource 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 504 Includes bibliographical references and index. 505 0 Science communication in the 21st century -- The seven challenges of communicating science -- Preparing your talk -- Illustrating your talk -- The performance : delivering your talk -- Medicine and science in the media -- Media interview techniques -- Every interaction counts. 520 Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non- statisticians and non-scientists such as journalists. Communicating Clearly about Science and Medicine looks at these and many more challenges, then introduces powerful techniques for overcoming them. It will help you develop and deliver impactful presentations on medical and scientific data and tell a clear, compelling story based on your research findings. It will show you how to develop clear messages and themes, while adhering to the advice attributed to Einstein: 'Make things as simple as possible ... but not simpler.'John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 Communication in science.|0https://id.loc.gov/authorities/ subjects/sh85029094 650 7 Communication in science.|2fast|0https://id.worldcat.org/ fast/870268 655 4 Electronic books. 776 08 |iPrint version:|aClare, John.|tCommunicating clearly about science and medicine.|dFarnham, Surrey, England ; Burlington, VT : Gower, ©2011|z9781409440376|w(DLC) 2011036096|w(OCoLC)755004180 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=436694|zOnline eBook. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading this eBook|uhttp:// guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20160607|cEBSCO|tebscoebooksacademic|lridw 994 92|bRID