LEADER 00000cam a2200685Ka 4500 001 ocn692204508 003 OCoLC 005 20160527041231.2 006 m o d 007 cr cnu---unuuu 008 101213s2010 dcua ob 001 0 eng d 019 749021693|a758545261|a762557928|a923187580 020 9781597269650|q(electronic book) 020 1597269654|q(electronic book) 020 |z9781597266635 020 |z1597266639 020 |z9781597266642 020 |z1597266647 035 (OCoLC)692204508|z(OCoLC)749021693|z(OCoLC)758545261 |z(OCoLC)762557928|z(OCoLC)923187580 040 N$T|beng|epn|cN$T|dYDXCP|dE7B|dOCLCQ|dOCLCE|dOCLCA|dOCLCQ |dDEBSZ|dOCLCQ|dOCLCF|dNLGGC|dEBLCP|dOCLCQ 042 dlr 049 RIDW 050 4 Q223|b.B37 2010eb 072 7 SCI|x075000|2bisacsh 082 04 501/.4|222 090 Q223|b.B37 2010eb 100 1 Baron, Nancy,|d1964-|0https://id.loc.gov/authorities/names /n2010008632 245 10 Escape from the ivory tower :|ba guide to making your science matter /|cNancy Baron ; with contributions by Liz Neeley and the COMPASS team. 264 1 Washington :|bIsland Press,|c[2010] 264 4 |c©2010 300 1 online resource (xxii, 246 pages) :|billustrations 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 504 Includes bibliographical references and index. 505 0 The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success. 506 |3Use copy|fRestrictions unspecified|2star|5MiAaHDL 520 To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. -- from publisher description. 533 Electronic reproduction.|b[S.l.] :|cHathiTrust Digital Library,|d2011.|5MiAaHDL 538 Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.|uhttp://purl.oclc.org/DLF/benchrepro0212 |5MiAaHDL 583 1 digitized|c2011|hHathiTrust Digital Library|lcommitted to preserve|2pda|5MiAaHDL 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 Communication in science.|0https://id.loc.gov/authorities/ subjects/sh85029094 650 0 Science news.|0https://id.loc.gov/authorities/subjects/ sh85118671 650 0 Science|xVocational guidance.|0https://id.loc.gov/ authorities/subjects/sh85118607 650 7 Communication in science.|2fast|0https://id.worldcat.org/ fast/870268 650 7 Science news.|2fast|0https://id.worldcat.org/fast/1108748 650 7 Science|xVocational guidance.|2fast|0https:// id.worldcat.org/fast/1108513 655 4 Electronic books. 776 08 |iPrint version:|aBaron, Nancy, 1964-|tEscape from the ivory tower.|dWashington : Island Press, ©2010 |z9781597266635|w(DLC) 2010001422|w(OCoLC)496964242 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=348246|zOnline eBook. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading this eBook|uhttp:// guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20160616|cEBSCO|tebscoebooksacademic|lridw 994 92|bRID