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LEADER 00000cam a2200697Ka 4500 
001    ocn778376744 
003    OCoLC 
005    20160527040935.5 
006    m     o  d         
007    cr cnu---unuuu 
008    120227s2011    enk     ob    001 0 eng d 
019    780141234|a783119663|a785782925|a794619293|a817062025 
020    9781409440383|q(electronic bk.) 
020    1409440389|q(electronic bk.) 
020    1283480115 
020    9781283480116 
020    |z9781409440376 
020    |z1409440370 
024 8  9786613480118 
035    (OCoLC)778376744|z(OCoLC)780141234|z(OCoLC)783119663
       |z(OCoLC)785782925|z(OCoLC)794619293|z(OCoLC)817062025 
037    348011|bMIL 
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049    RIDW 
050  4 Q223|b.C536 2011eb 
072  7 SCI|x075000|2bisacsh 
072  7 KJP|2bicssc 
082 04 501/.4|223 
090    Q223|b.C536 2011eb 
100 1  Clare, John. 
245 10 Communicating clearly about science and medicine
       |h[electronic resource] :|bmaking data presentations as 
       simple as possible-- but no simpler /|cby John Clare. 
260    Farnham, Surrey, England ;|aBurlington, VT :|bGower,
       |c©2011. 
300    1 online resource. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Science communication in the 21st century -- The seven 
       challenges of communicating science -- Preparing your talk
       -- Illustrating your talk -- The performance : delivering 
       your talk -- Medicine and science in the media -- Media 
       interview techniques -- Every interaction counts. 
520    Scientific communication is challenging. The subject 
       matter is complex and often requires a certain level of 
       knowledge to understand it correctly; describing hazard 
       ratios, interpreting Kaplan Meier curves and explaining 
       confounding factors is different from talking about a new 
       car or clothing range. Processes, for example in clinical 
       trials, are laborious and tedious and knowing how much of 
       the detail to include and exclude requires judgement. 
       Conclusions are rarely clear cut making communicating 
       statistical risk and probability tough, especially to non-
       statisticians and non-scientists such as journalists. 
       Communicating Clearly about Science and Medicine looks at 
       these and many more challenges, then introduces powerful 
       techniques for overcoming them. It will help you develop 
       and deliver impactful presentations on medical and 
       scientific data and tell a clear, compelling story based 
       on your research findings. It will show you how to develop
       clear messages and themes, while adhering to the advice 
       attributed to Einstein: 'Make things as simple as possible
       ... but not simpler.'John Clare illustrates how to 
       communicate clearly the risks and benefits contained in a 
       complex data set, and balance the hope and the hype. He 
       explains how to avoid the 'miracle cure' or 'killer drug' 
       headlines which are so common and teaches you how to 
       combine the accuracy of peer-to-peer reviewed science with
       the narrative skills of journalism. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in science. 
655  4 Electronic books. 
776 08 |iPrint version:|aClare, John.|tCommunicating clearly 
       about science and medicine.|dFarnham, Surrey, England ; 
       Burlington, VT : Gower, ©2011|z9781409440376|w(DLC)  
       2011036096|w(OCoLC)755004180 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=436694|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
948    |d20160607|cMH|tebscoebooksacademic|lridw 
994    92|bRID