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LEADER 00000cam a2200673Ia 4500 
001    ocn536309532 
003    OCoLC 
005    20160527041128.6 
006    m     o  d         
007    cr mnu---unuuu 
008    100212s2010    enka    ob    001 0 eng d 
010      2009031328 
019    657205610 
020    9780199741533|q(electronic bk.) 
020    0199741530|q(electronic bk.) 
020    |z9780199732050|q(pbk. ;|qalk. paper) 
020    |z0199732051|q(pbk. ;|qalk. paper) 
024 8  9786612701702 
035    (OCoLC)536309532|z(OCoLC)657205610 
037    270170|bMIL 
040    MERUC|beng|epn|cMERUC|dN$T|dYDXCP|dEBLCP|dE7B|dOCLCQ|dOSU
       |dOCLCQ|dDEBSZ|dOCLCQ|dCDX|dOCLCF|dOCLCQ 
049    RIDW 
050  4 Q223|b.M399 2010eb 
072  7 SCI|x043000|2bisacsh 
082 04 507.2|222 
090    Q223|b.M399 2010eb 
100 1  Meredith, Dennis. 
245 10 Explaining research|h[electronic resource] :|bhow to reach
       key audiences to advance your work /|cDennis Meredith. 
260    Oxford ;|aNew York :|bOxford University Press,|c©2010. 
300    1 online resource (xiv, 357 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Includes index. 
504    Bibliographical references available online at http: //
       www.explainingresearch.com/index.php?p. _id=271. 
505 0  Introduction : Explaining your research is a professional 
       necessity -- Learning a new communications paradigm. 
       Understand your audiences -- Plan your research 
       communication strategy -- Effectively reaching your peers.
       Give compelling talks -- Develop informative visuals -- 
       Create effective poster presentations -- Write clear 
       research explanations -- Build a quality web site -- 
       Engaging lay audiences. Forge your research communications
       strategy -- The essential news release -- Craft releases 
       that tell your research story -- Target releases to key 
       audiences -- Produce effective research photography -- 
       Produce informative research videos -- Organize dynamic 
       multimedia presentations -- Create e-newsletters, wikis, 
       blogs, podcasts, social networks, and webinars -- Write 
       popular articles, op-eds, and essays -- Author popular 
       books -- Become a public educator -- Persuade 
       administrators, donors, and legislators -- Explaining your
       research through the media. Parse publicity's pros and 
       cons -- Understand journalists -- Meet journalists' needs 
       -- Prepare for media interviews -- Make the interview work
       for you -- Protect yourself from communication traps -- 
       Manage media relations at scientific meetings -- Should 
       you be a public scientist? 
520 1  "Drawing on knowledge gleaned from a forty-year career in 
       research communication, Dennis Meredith maps out how 
       researchers can utilize a wide range of communication 
       tools and techniques to disseminate their discoveries to 
       important audiences. Explaining Research shows how to use 
       Web sites, blogs, videos, webinars, old-fashioned lectures,
       news releases, and lay-level articles to reach the key 
       audiences, emphasizing that a strong understanding of each
       audience allows a more effective communication tailored to
       its unique background and needs. The book features 
       revealing insights from scores of the country's leading 
       science communication experts, including academics, 
       authors, journalists, and public information officers"--
       Jacket. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in science. 
650  0 Research. 
655  0 Electronic books. 
655  4 Electronic books. 
776 08 |iPrint version:|aMeredith, Dennis.|tExplaining research.
       |dOxford ; New York : Oxford University Press, 2010
       |z9780199732050 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=308148|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
948    |d20160616|cMH|tebscoebooksacademic|lridw 
994    92|bRID