LEADER 00000cam a2200709Ia 4500 001 ocn568024363 003 OCoLC 005 20190405013637.8 006 m o d 007 cr cnu---unuuu 008 100324s2010 enk ob 001 0 eng d 019 501748879|a559030282|a667021042 020 9780511641466|q(electronic book) 020 051164146X|q(electronic book) 020 9780511640100|q(electronic book) 020 0511640102|q(electronic book) 020 9780511639029|q(ebook ;|qebrary) 020 0511639023|q(ebook ;|qebrary) 020 9780511803918|q(electronic book) 020 0511803915|q(electronic book) 020 |z9780521113830|q(hardback) 020 |z0521113830|q(hardback) 020 |z9780521131728|q(paperback) 020 |z0521131723|q(paperback) 024 8 9786612388736 035 (OCoLC)568024363|z(OCoLC)501748879|z(OCoLC)559030282 |z(OCoLC)667021042 037 238873|bMIL 040 N$T|beng|epn|cN$T|dYDXCP|dCDX|dOSU|dEBLCP|dMNM|dIDEBK |dOCLCQ|dMERUC|dOCLCQ|dUIU|dOCLCQ|dOCLCF|dDEBSZ|dOCLCQ |dCOCUF|dMOR|dLIP|dZCU|dOCLCQ|dHEBIS|dOCLCO|dU3W|dCOO|dBUF |dSTF|dOCLCA|dICG|dINT|dVT2|dOCLCQ|dWYU|dTKN|dOCLCA|dOCLCQ |dDKC 049 RIDW 050 4 Q223|b.R87 2010eb 072 7 SCI|x075000|2bisacsh 082 04 501/.4|222 090 Q223|b.R87 2010eb 100 1 Russell, Nicholas J.|0https://id.loc.gov/authorities/names /n84006529 245 10 Communicating science :|bprofessional, popular, literary / |cNicholas Russell. 264 1 Cambridge, UK ;|aNew York :|bCambridge University Press, |c[2010] 264 4 |c©2010 300 1 online resource (xxiv, 324 pages) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 504 Includes bibliographical references and index. 505 0 Introduction: What this book is about and why you might want to read it -- Prologue: Three orphans share a common paternity : professional science communication, popular journalism and literary fiction are not as separate as they seem -- Spreading the word : problems with publishing professional science -- Walk like an Egyptian : the alien feeling of professional science writing -- The future's bright? : professional science communication in the age of the internet -- Counting the horse's teeth : professional standards in science's barter economy -- Separating the wheat from the chaff : peer review on trial -- The public understanding of science (PUS) movement and its problems - - Public engagement with science and technology (PEST) : good principle, difficult practice -- Citizen scientists? : democratic input into science policy -- Teaching and learning science in school : implications for popular science communication -- What every scientist should know about mass media -- What every scientist should know about journalists -- The influence of new media -- How the media represent science -- How should science journalists behave? -- A terrible storm in Wittenberg : natural knowledge through sorcery and evil -- A terrible storm in the Mediterranean : controlling nature with white magic and religion -- Thieving magpies : the subtle art of false projecting -- Foolish virtuosi : natural philosophy emerges as a distinct discipline but many cannot take it seriously -- Is scientific knowledge 'true' or should it just be 'truthfully' deployed? -- Science and the Gothic : the three big nineteenth century monster stories -- Science fiction : serious literature or low grade entertainment? -- Science in British literary fiction -- Science on stage : the politics and ethics of science in cultural and educational contexts. 520 "In recent years governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science's place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today's complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication"--Provided by publisher. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 Communication in science.|0https://id.loc.gov/authorities/ subjects/sh85029094 650 0 Science|xSocial aspects.|0https://id.loc.gov/authorities/ subjects/sh85118585 650 7 Communication in science.|2fast|0https://id.worldcat.org/ fast/870268 650 7 Science|xSocial aspects.|2fast|0https://id.worldcat.org/ fast/1108360 655 4 Electronic books. 655 7 Electronic books.|2lcgft 776 08 |iPrint version:|aRussell, Nicholas J.|tCommunicating science.|dCambridge, UK ; New York : Cambridge University Press, 2010|z9780521113830|w(DLC) 2009027849 |w(OCoLC)351329783 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=304398|zOnline eBook via EBSCO. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading the EBSCO version of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20190507|cEBSCO|tEBSCOebooksacademic NEW 4-5-19 7552 |lridw 994 92|bRID