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Title Science communication on the internet : old genres meet new genres / edited by María-José Luzón, Carmen Pérez-Llantada, University of Zaragoza.

Publication Info. Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2019]

Item Status

Description 1 online resource (vi, 242 pages) : illustrations (some color), color map
Series Pragmatics & beyond new series (P & BNS) ; volume 308
Pragmatics & beyond ; new ser., 308.
Bibliography Includes bibliographical references and index.
Summary "This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas"-- Provided by publisher.
Contents Connecting traditional and new genres : trends and emerging themes / María-José Luzón and Carmen Pérez-Llantada -- At the frontlines of the online scientific article / Joseph E. Harmon -- The case of the scientific research article and lessons concerning genre change online / Ashley Rose Mehlenbacher and Brad Mehlenbacher -- The graphical abstract as a new genre in the promotion of science / Graciela Rabuske Hendges and Cristiane Salete Florek -- Scholarly soundbites : audiovisual innovations in digital science and their implications for genre evolution / Elizabeth Rowley-Jolivet and Shirley Carter-Thomas -- Continuity and change : negotiating relationships in traditional and online peer review genres / Ruth Breeze -- The multimodal bridge between academics and practitioners in the Harvard Business Review's digital context : a multi-levelled qualitative analysis of knowledge construction / Carmen Daniela Maier and Jan Engberg -- The role of genre hybridity and hypermodality in digital knowledge dissemination : the case of the IEEE Spectrum / Ivana Mirović, Vesna Bogdanović and Vesna Bulatović -- #Vaccineswork : recontextualizing the content of epidemiology reports on Twitter / Deborah Orpin -- The representation of science and technology in genres of Vatican discourse : Pope Francis's encyclical Laudato Si' as a case study / Graham Smart and Matthew Falconer -- Public- and expert-facing communication : a case study of polycontextuality and context collapse in internet-mediated citizen science / Gwendolynne Reid and Chris M. Anson.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Communication in science.
Science -- Computer network resources.
Science publishing.
Scholarly electronic publishing.
Genre/Form Electronic books.
Added Author Luzón, María José, 1969- editor.
Pérez-Llantada, Carmen., editor.
Other Form: Print version: Science communication on the internet. Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2019] 9789027204660 (DLC) 2019036906 (OCoLC)1113410930
ISBN 9789027261793 (electronic book)
9027261792 (electronic book)
9789027204660 (hardcover)
9027204667 (hardcover)