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LEADER 00000cam a2200949Ka 4500 
001    ocn773034257 
003    OCoLC 
005    20190405013837.2 
006    m     o  d         
007    cr cnu---unuuu 
008    120117s2011    enkaf   ob    001 0 eng d 
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020    |z9781107003323 
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050  4 Q223|b.S884 2011eb 
070    Q223|b.S884 2011 
072  7 SCI|x075000|2bisacsh 
082 04 501/.4|222 
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090    Q223|b.S884 2011eb 
245 00 Successful science communication :|btelling it like it is 
       /|cedited by David J. Bennett, Richard C. Jennings. 
260    Cambridge ;|aNew York :|bCambridge University Press,
       |c2011. 
300    1 online resource (xxix, 462 pages, [8] pages of color 
       plates) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references and index. 
505 00 |tForeword /|rSir Walter Bodmer --|tAuthors' biographies -
       -|tIntroduction: public engagement in an evolving science 
       policy landscape /|rRichard A.L. Jones --|gPart I.|tWhat 
       it Helps to Know Beforehand:|g1.|tDeficits and dialogues: 
       science communication and the public understanding of 
       science in the UK /|rSimon J. Lock;|g2.|tExplaining the 
       world: communicating science through the ages /|rJames 
       Hannam;|g3. Science, truth, and ethics /|rRichard 
       Jennings;|g4.|tThe public's view of science /|rGeorge 
       Gaskell, Sally Stares and Nicole Kronberger;|g5.|tThe 
       common language of research /|rTracey Brown;|g6.|tNot 100%
       sure? The 'public' understanding of risk /|rJohn Adams;
       |g7.|tThe ethos of science vs. ethics of science 
       communication: on deficit and surplus models of science-
       society interaction /|rAlfred Nordmann --|gPart II.
       |tPolicy Makers, the Media and Public Interest 
       Organisations:|g8.|tResearch and public communication in 
       EU policy and practice /|rMichel Claessens;|g9.|tTackling 
       the climate communication challenge /|rAndrew C. Revkin;
       |g10.|tDealings with the media /|rStephen White;|g11.
       |tDealings with the U.S. media /|rChris Mooney;|g12.
       |tRelations with public interest organisations: consumers 
       /|rSue Davies MBE;|g13.|tRelations with public interest 
       organisations: patients and families /|rAlastair Kent;
       |g14.|tRelations with environmental organisations: a very 
       personal story /|rPiet Schenkelaars --|gPart III.|tWhat 
       You Can Do and How To Do It:|g15.|tBuilding relations with
       the various groups /|rDavid J. Bennett;|g16.|tFinding the 
       right words: how to shine in radio and television 
       interviews /|rPeter Evans;|g17.|tNanotechnology and the 
       media: front page or no story? /|rRichard Hayhurst;|g18.
       |tThe power of the podcast: the Naked Scientists' story /
       |rChris Smith;|g19.|tThe social web in science 
       communication /|rHayley Birch;|g20.|tDealing with dilemmas
       and societal expectations: a company's response /|rLise 
       Kingo and Susanne Stormer;|g21.|tScience festivals /
       |rNicola Buckley and Sue Hordijenko;|g22.|tThings to see 
       and do: how scientific images work /|rRikke Schmidt 
       Kj'rgaard;|g23.|tThe triple helix: the undergraduate 
       student-run face of science communication /|rJames 
       Shepherd;|g24.|tPublic understanding of research: the Open
       Research Laboratory at the Deutsches Museum /|rPaul Hix 
       and Wolfgang M. Heckl;|g25.|t'Imagine': a communication 
       project putting life sciences in the spotlight /|rPatricia
       Osseweijer and Tanja Klop --|gPart IV.|tAnd Finally, 
       Evaluating and Embedding Science Communication:|g26.
       |tEvaluating success: how to find out what worked (and 
       what didn't) /|rLaura Grant;|g27.|tEffectively embedding 
       science communication in academia: a second paradigm 
       shift? /|rMaarten C.A. van der Sanden and Patricia 
       Osseweijer. 
506    Access restricted to Ryerson students, faculty and staff.
       |5CaOTR 
520    "In the 25 years since the 'Bodmer Report' kick-started 
       the public understanding of science movement, there has 
       been something of a revolution in science communication. 
       However, despite the ever-growing demands of the public, 
       policy-makers and the media, many scientists still find it
       difficult to successfully explain and publicise their 
       activities or to understand and respond to people's hopes 
       and concerns about their work. Bringing together 
       experienced and successful science communicators from 
       across the academic, commercial and media worlds, this 
       practical guide fills this gap to provide a one-stop 
       resource covering science communication in its many 
       different forms. The chapters provide vital background 
       knowledge and inspiring ideas for how to deal with 
       different situations and interest groups. Entertaining 
       personal accounts of projects ranging from podcasts, to 
       science festivals, to student-run societies give working 
       examples of how scientists can engage with their audiences
       and demonstrate the key ingredients in successful science 
       communication"--|cProvided by publisher. 
546    English. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in science. 
655  4 Electronic books. 
655  7 Electronic books.|2lcgft 
700 1  Bennett, David J. 
700 1  Jennings, Richard C. 
776 08 |iPrint version:|tSuccessful science communication.
       |dCambridge ; New York : Cambridge University Press, 2011
       |z9781107003323|w(DLC)  2011007354|w(OCoLC)708761638 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=408824|zOnline eBook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
948    |d20190507|cEBSCO|tEBSCOebooksacademic NEW 4-5-19 7552
       |lridw 
994    92|bRID