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LEADER 00000cam a2200673Ii 4500 
001    ocn869551084 
003    OCoLC 
005    20160527040629.9 
006    m     o  d         
007    cr mn||||||||| 
008    140131t20142014enka    ob    001 0 eng d 
019    870245946 
020    9781783262854|q(electronic bk.) 
020    1783262850|q(electronic bk.) 
020    |z9781783262830 
020    |z1783262834 
020    |z9781783262847|q(pbk.) 
020    |z1783262842|q(pbk.) 
035    (OCoLC)869551084|z(OCoLC)870245946 
040    N$T|beng|erda|epn|cN$T|dSTF|dCDX|dE7B|dOSU|dOCLCF|dDEBSZ
       |dYDXCP|dNKT|dEBLCP|dOCLCQ 
049    RIDW 
050  4 Q223|b.V36 2014 
072  7 POL|x032000|2bisacsh 
072  7 POL|x040000|2bisacsh 
072  7 POL|x030000|2bisacsh 
072  7 POL|x018000|2bisacsh 
082 04 320.014|223 
090    Q223|b.V36 2014 
100 1  Van den Brul, Caroline,|eauthor. 
245 10 Crackle and Fizz :|bEssential Communication and Pitching 
       Skills for Scientists /|cCaroline Van den Brul ; Foreword 
       by Professor Nancy Rothwell. 
264  1 London :|bImperial College Press,|c[2014] 
264  4 |c©2014 
300    1 online resource (xvi, 200 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Your audience: the person or people whose full engagement 
       you need -- Change and affect: gives communication its 
       meaning and impact -- Lure: an enticement, usually with a 
       bait, offering the promise of a reward -- World: the 
       contextual space in which your narrative will unfold -- 
       Character: you! -- the audience's guide, in search of a 
       prize -- Big hook: a puzzle which drives the narrative -- 
       Plot: the perilous journey to solve the puzzle and reach 
       the prize -- Structure: making the whole more than the sum
       of its parts -- Make your pitch crackle: how to persuade, 
       to win support. 
520    This is a book for scientists and other experts who need 
       to explain the significance and potential of their work to
       colleagues, committees, funding bodies or the general 
       public. It details how to harness story-telling principles
       to make complex or technical content easier to communicate
       and fulfilling for audiences. Eight narrative ingredients,
       Audience, Change and Affect, Lure, World, Character, Big 
       Hook, Plot and Structure, are illustrated with examples 
       and exercises to demonstrate how to build a presentation, 
       how to pitch for funds or resources, how to make a 
       persuasive argument, or simply how to explain ideas so 
       they crackle and fizz for the audience. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in science. 
655  0 Electronic books. 
655  4 Electronic books. 
700 1  Rothwell, Nancy,|ewriter of foreword. 
776 08 |iPrint version:|aVan den Brul, Caroline.|tCrackle and 
       fizz.|dLondon : Imperial College Press, ©2014|z1783262834
       |w(OCoLC)841794195 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=689604|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
948    |d20160607|cMH|tebscoebooksacademic|lridw 
994    92|bRID