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Title Taking science to the people [electronic resource] : a communication primer for scientists and engineers / edited by Carolyn Johnsen.

Imprint Lincoln : University of Nebraska Press, ©2010.

Item Status

Description 1 online resource (xvi, 100 pages) : illustrations
Note Outgrowth of a conference entitled "Communicating Science to Broader Audiences" held at the University of Nebraska-Lincoln, April 12-13, 2007. Cf. introd. and conference website.
Summary "The American Public. Government, and the news media continually grapple with myriad policy issues related to science and technology. Those issues include global warming, energy, stem-cell research, health care childhood autism, food safety, and genetics, to name but a few, When the public is informed on such topics, chances improve for reasoned policy decisions. Journalists have typically bridged the gap between scientists and the public, but the times now call for more engagement from the experts. The authors and engineers should shake off their ivory-tower reticence and take science to the people." "Taking Science to the People calls on scientists and engineers to polish their writing and Speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. The authors represent a range of experience and authority, including distinguished scientists who write well about science, federal official who communicate to Congress about science and science journalists who weigh in with their own expertise, In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so"--Jacket.
Bibliography Includes bibliographical references.
Contents "The difficulty of nubbing together a regurgitative Purwell and superaminative Wennel sprocket" / Leslie Fink -- Who is science writing for? / Margaret Wertheim -- Taking your science to the capital / Gene Whitney -- Building a better science communicator / Stacey Pasco -- Reflections of an engineer/science writer / Abby Vogel -- Translating science : from academia to mass media to the public / Kristine Kelly -- Building new media's science information on the pillars of journalism / Warren Leary -- Preparing scientists to deal with reporters / Boyce Rensberger -- Picture power / David Ehrenstein -- Communicating real science through Hollywood science / Sidney Perkowitz and Eddy Von Mueller -- Afterword: The challenge and the need to talk and write about science / John Janovy Jr.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Communication in science -- Congresses.
Science -- Social aspects -- Congresses.
Science and state -- Congresses.
Genre/Form Electronic books.
Conference papers and proceedings.
Electronic books.
Added Author Johnsen, Carolyn, 1944-
Communicating Science to Broader Audiences Conference (2007 : University of Nebraska--Lincoln)
Other Form: Print version: Taking science to the people. Lincoln : University of Nebraska Press, ©2010 9780803220522 (DLC) 2010009017 (OCoLC)555650075
ISBN 9780803234505 (electronic bk.)
0803234503 (electronic bk.)
9780803220522 (pbk. ; alk. paper)
0803220529 (pbk. ; alk. paper)
Standard No. 3344414