LEADER 00000cam a2200721Ia 4500 
001    ocn704275542 
003    OCoLC 
005    20160527040338.7 
006    m     o  d s       
007    cr mnu---unuuu 
008    110228s2010    nbua    ob   s100 0 eng d 
010      2010009017 
019    690539730|a781313566|a816830873 
020    9780803234505|q(electronic book) 
020    0803234503|q(electronic book) 
020    1283051109 
020    9781283051101 
020    |z9780803220522|q(paperback ;|qalkaline paper) 
020    |z0803220529|q(paperback ;|qalkaline paper) 
024 8  3344414 
035    (OCoLC)704275542|z(OCoLC)690539730|z(OCoLC)781313566
       |z(OCoLC)816830873 
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       |dOCLCO|dOCLCQ|dOCLCO|dOCL|dOCLCO|dOCL|dOCLCO 
049    RIDW 
050  4 Q223|b.T35 2010eb 
072  7 SCI|x075000|2bisacsh 
072  7 PDR|2bicssc 
082 04 501/.4|222 
090    Q223|b.T35 2010eb 
245 00 Taking science to the people :|ba communication primer for
       scientists and engineers /|cedited by Carolyn Johnsen. 
264  1 Lincoln :|bUniversity of Nebraska Press,|c[2010] 
264  4 |c©2010 
300    1 online resource (xvi, 100 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
500    Outgrowth of a conference entitled "Communicating Science 
       to Broader Audiences" held at the University of Nebraska-
       Lincoln, April 12-13, 2007. Cf. introd. and conference 
       website. 
504    Includes bibliographical references. 
505 0  "The difficulty of nubbing together a regurgitative 
       Purwell and superaminative Wennel sprocket" / Leslie Fink 
       -- Who is science writing for? / Margaret Wertheim -- 
       Taking your science to the capital / Gene Whitney -- 
       Building a better science communicator / Stacey Pasco -- 
       Reflections of an engineer/science writer / Abby Vogel -- 
       Translating science : from academia to mass media to the 
       public / Kristine Kelly -- Building new media's science 
       information on the pillars of journalism / Warren Leary --
       Preparing scientists to deal with reporters / Boyce 
       Rensberger -- Picture power / David Ehrenstein -- 
       Communicating real science through Hollywood science / 
       Sidney Perkowitz and Eddy Von Mueller -- Afterword: The 
       challenge and the need to talk and write about science / 
       John Janovy Jr. 
520 1  "The American Public. Government, and the news media 
       continually grapple with myriad policy issues related to 
       science and technology. Those issues include global 
       warming, energy, stem-cell research, health care childhood
       autism, food safety, and genetics, to name but a few, When
       the public is informed on such topics, chances improve for
       reasoned policy decisions. Journalists have typically 
       bridged the gap between scientists and the public, but the
       times now call for more engagement from the experts. The 
       authors and engineers should shake off their ivory-tower 
       reticence and take science to the people." "Taking Science
       to the People calls on scientists and engineers to polish 
       their writing and Speaking skills in order to communicate 
       more clearly about their work to the public, policy makers,
       and reporters who cover science. The authors represent a 
       range of experience and authority, including distinguished
       scientists who write well about science, federal official 
       who communicate to Congress about science and science 
       journalists who weigh in with their own expertise, In this
       long-overdue volume, scientists, engineers, and 
       journalists will find both a convincing rationale for 
       communicating well about science and many practical 
       methods for doing so"--Jacket. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in science|vCongresses.|0https://id.loc.gov/
       authorities/subjects/sh2008101314 
650  0 Science|xSocial aspects|vCongresses.|0https://id.loc.gov/
       authorities/subjects/sh2008111301 
650  0 Science and state|vCongresses.|0https://id.loc.gov/
       authorities/subjects/sh2008111281 
650  7 Communication in science.|2fast|0https://id.worldcat.org/
       fast/870268 
650  7 Science|xSocial aspects.|2fast|0https://id.worldcat.org/
       fast/1108360 
650  7 Science and state.|2fast|0https://id.worldcat.org/fast/
       1108536 
655  0 Electronic books. 
655  4 Electronic books. 
655  7 Conference papers and proceedings.|2fast|0https://
       id.worldcat.org/fast/1423772 
655  7 Conference papers and proceedings.|2lcgft|0https://
       id.loc.gov/authorities/genreForms/gf2014026068 
700 1  Johnsen, Carolyn,|d1944-|0https://id.loc.gov/authorities/
       names/n2002156171 
711 2  Communicating Science to Broader Audiences Conference
       |d(2007 :|cUniversity of Nebraska--Lincoln) 
776 08 |iPrint version:|tTaking science to the people.|dLincoln :
       University of Nebraska Press, ©2010|z9780803220522|w(DLC) 
       2010009017|w(OCoLC)555650075 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=354592|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20160616|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID