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BookPrinted Material
Author Baron, Nancy, 1964-

Title Escape from the ivory tower : a guide to making your science matter / Nancy Baron ; with contributions by Liz Neeley and the COMPASS team.

Imprint Washington, DC : Island Press, c2010.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  Q223 .B37 2010    Available  ---
Description xxii, 246 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references (p. 233-238) and index.
Contents The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success.
Summary To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. --from publisher description
Subject Communication in science.
Science news.
Science -- Vocational guidance.
Other Form: Online version: Baron, Nancy, 1964- Escape from the ivory tower. Washington, DC : Island Press, c2010 (OCoLC)749021693
ISBN 9781597266642 (pbk. : alk. paper)
9781597266635 (cloth : alk. paper)
1597266639 (cloth : alk. paper)
1597266647 (pbk. : alk. paper)