LEADER 00000cam a2200361 a 4500 
001    ocn496964242 
005    20120626111424.0 
008    100129s2010    dcua     b    001 0 eng   
010      2010001422 
019    515408885 
020    9781597266642 (pbk. : alk. paper) 
020    9781597266635 (cloth : alk. paper) 
020    1597266639 (cloth : alk. paper) 
020    1597266647 (pbk. : alk. paper) 
035    (OCoLC)ocn496964242 
035    564398 
040    DLC|cDLC|dBTCTA|dYDXCP|dC#P|dBWX|dCDX|dABG|dSGB|dYHM|dBDX 
049    RIDM 
050 00 Q223|b.B37 2010 
082 00 501/.4|222 
090    Q223 .B37 2010 
100 1  Baron, Nancy,|d1964- 
245 10 Escape from the ivory tower :|ba guide to making your 
       science matter /|cNancy Baron ; with contributions by Liz 
       Neeley and the COMPASS team. 
260    Washington, DC :|bIsland Press,|cc2010. 
300    xxii, 246 p. :|bill. ;|c23 cm. 
504    Includes bibliographical references (p. 233-238) and 
       index. 
505 0  The scientist communicator. Introduction ; The decision to
       speak out -- A clash of cultures. What you need to know 
       about journalists ; Tell me a story : what journalists 
       want from you ; What the changing world of the media means
       for you ; What you need to know about policymakers ; 
       Inform my decision : what policymakers want from you -- 
       The how-to toolkit. Deliver a clear message ; Ace your 
       interview ; Fine-tune for radio and television ; Reach out
       instead of waiting ; Promote a paper ; Enter the political
       fray -- Becoming an agent of change. After the splash, the
       backlash ; Leading the way : ten steps to success. 
520    To effectively reach journalists and public officials, 
       scientists need to learn new skills and rules of 
       engagement. No matter what your specialty, the keys to 
       success are clear thinking, knowing what you want to say, 
       understanding your audience, and using everyday language 
       to get your main points across. In this practical guide to
       communicating science, Baron explains how to engage your 
       audience and explain why a particular finding matters. --
       from publisher description 
650  0 Communication in science. 
650  0 Science news. 
650  0 Science|xVocational guidance. 
776 08 |iOnline version:|aBaron, Nancy, 1964-|tEscape from the 
       ivory tower.|dWashington, DC : Island Press, c2010
       |w(OCoLC)749021693 
935    564398 
994    C0|bRID