LEADER 00000cam a2200721Ka 4500 
001    ocn692204508 
003    OCoLC 
005    20160527041231.2 
006    m     o  d         
007    cr cnu---unuuu 
008    101213s2010    dcua    ob    001 0 eng d 
019    749021693|a758545261|a762557928|a923187580 
020    9781597269650|q(electronic bk.) 
020    1597269654|q(electronic bk.) 
020    |z9781597266635 
020    |z1597266639 
020    |z9781597266642 
020    |z1597266647 
035    (OCoLC)692204508|z(OCoLC)749021693|z(OCoLC)758545261
       |z(OCoLC)762557928|z(OCoLC)923187580 
040    N$T|beng|epn|cN$T|dYDXCP|dE7B|dOCLCQ|dOCLCE|dOCLCA|dOCLCQ
       |dDEBSZ|dOCLCQ|dOCLCF|dNLGGC|dEBLCP|dOCLCQ 
042    dlr 
049    RIDW 
050  4 Q223|b.B37 2010eb 
072  7 SCI|x075000|2bisacsh 
082 04 501/.4|222 
090    Q223|b.B37 2010eb 
100 1  Baron, Nancy,|d1964- 
245 10 Escape from the ivory tower|h[electronic resource] :|ba 
       guide to making your science matter /|cNancy Baron ; with 
       contributions by Liz Neeley and the COMPASS team. 
260    Washington :|bIsland Press,|c©2010. 
300    1 online resource (xxii, 246 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  The scientist communicator. Introduction ; The decision to
       speak out -- A clash of cultures. What you need to know 
       about journalists ; Tell me a story : what journalists 
       want from you ; What the changing world of the media means
       for you ; What you need to know about policymakers ; 
       Inform my decision : what policymakers want from you -- 
       The how-to toolkit. Deliver a clear message ; Ace your 
       interview ; Fine-tune for radio and television ; Reach out
       instead of waiting ; Promote a paper ; Enter the political
       fray -- Becoming an agent of change. After the splash, the
       backlash ; Leading the way : ten steps to success. 
506    |3Use copy|fRestrictions unspecified|2star|5MiAaHDL 
520    To effectively reach journalists and public officials, 
       scientists need to learn new skills and rules of 
       engagement. No matter what your specialty, the keys to 
       success are clear thinking, knowing what you want to say, 
       understanding your audience, and using everyday language 
       to get your main points across. In this practical guide to
       communicating science, Baron explains how to engage your 
       audience and explain why a particular finding matters. --
       from publisher description. 
533    Electronic reproduction.|b[S.l.] :|cHathiTrust Digital 
       Library,|d2011.|5MiAaHDL 
538    Master and use copy. Digital master created according to 
       Benchmark for Faithful Digital Reproductions of Monographs
       and Serials, Version 1. Digital Library Federation, 
       December 2002.|uhttp://purl.oclc.org/DLF/benchrepro0212
       |5MiAaHDL 
583 1  digitized|c2011|hHathiTrust Digital Library|lcommitted to 
       preserve|2pda|5MiAaHDL 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in science. 
650  0 Science news. 
650  0 Science|xVocational guidance. 
655  4 Electronic books. 
776 08 |iPrint version:|aBaron, Nancy, 1964-|tEscape from the 
       ivory tower.|dWashington : Island Press, ©2010
       |z9781597266635|w(DLC)  2010001422|w(OCoLC)496964242 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=348246|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
948    |d20160616|cMH|tebscoebooksacademic|lridw 
994    92|bRID