| Description |
1 online resource (viii, 322 pages) : illustrations |
| Summary |
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- Provided by publisher. |
| Contents |
What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal -- Foster self-efficacy -- Share emotions and frames, carefully -- The need to take communication more seriously. |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Communication in science.
|
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Public relations.
|
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Communication in science. |
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Public relations. |
| Added Author |
Dudo, Anthony, author.
|
| Other Form: |
Besley, John C., 1976- Strategic science communication. Baltimore : Johns Hopkins University Press, 2022 9781421444208 (DLC) 2021045394 (OCoLC)1287749036 |
| ISBN |
9781421444215 electronic book |
|
1421444216 electronic book |
|
9781421444208 |
|
1421444208 |
|
