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Title Chemistry in primetime and online : communicating chemistry in informal environments : workshop summary / Tina Masciangioli, rapporteur ; Chemical Sciences Roundtable, Board on Chemical Sciences and Technology, Division on Earth and Life Studies, National Research Council of the National Academies.

Publication Info. Washington, D.C. : National Academies Press, [2011]
©2011

Item Status

Description 1 online resource (PDF file (xiii, 87 pages)) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references.
Summary In May 2010, the CSR (Chemical Sciences Roundtable) organized a workshop on the topic "Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments." The one-and-a-half-day workshop was held to examine science content, especially chemistry, on television, on the Internet, in museums, and in other informal educational settings; explore how the public obtains scientific information; and discuss methods chemists can use to improve and expand their efforts to reach a general, nontechnical audience. Specific consideration was given to the rapid changes taking place in mass media communication and the opportunities that interactive web technologies may provide scientists in developing and distributing materials for informal education. Means of measuring recognition and retention of the information presented in various media formats and settings was also discussed. Workshop participants included chemical practitioners (e.g., graduate students or postdocs, professors, administrators); informal learning experts; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and web producers.
Funding This material is based upon work supported by the U.S. Department of Energy under Grant DE-FG02-07ER15872, the National Institutes of Health under Grant N01-OD-4-2139 (Task Order 25), and the National Science Foundation under Grant CHE-0621582.
Contents Overview -- Introduction to informal learning -- Chemistry in print -- Local outreach efforts -- Chemistry in museums -- Chemistry in video, in movies, and on the radio -- Tools and techniques -- Workshop wrap-up session.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Communication in chemistry -- Congresses.
Communication in chemistry.
Chemistry -- Information services -- Congresses.
Chemistry -- Information services.
Chemistry -- Popular works -- Congresses.
Chemistry.
Genre/Form Popular works.
Subject Chemistry.
Communications Media.
Information Dissemination.
Genre/Form Congress.
Electronic books.
Conference papers and proceedings.
Technical reports.
Technical reports.
Conference papers and proceedings.
Added Author Masciangioli, Tina M. (Tina Marie), 1969-
National Research Council (U.S.). Chemical Sciences Roundtable.
Other Form: Print version: Chemistry in primetime and online. Washington, D.C. : National Academies Press, ©2011 9780309187701 (DLC) 2011284828 (OCoLC)746072430
ISBN 9780309187701
0309187702
9780309187718
0309187710