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Bestseller
BestsellerE-book
Author Thomas, Richard K., 1944- author.

Title Marketing health services / Richard K. Thomas.

Publication Info. Chicago, Illinois : Health Administration Press ; Washington, DC : Association of University Programs in Health Administration, [2020]

Item Status

Edition Fourth edition.
Description 1 online resource (xxi, 616 pages)
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents The Origin and Evolution of Healthcare Marketing -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers and Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead.
Summary "This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"-- Provided by publisher.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Medical care -- Marketing.
Medical care -- Marketing.
United States.
Genre/Form Electronic books.
Electronic books.
Subject Medical care.
Added Author Association of University Programs in Health Administration, issuing body.
Other Form: Print version: Thomas, Richard K., 1944- Marketing health services. Fourth edition. Chicago, Illinois : Health Administration Press ; Washington, DC : Association of University Programs in Health Administration, [2020] 9781640551572 (DLC) 2019044256
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