| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Acknowledgements -- It's Different in India -- Brands Bring Benefits -- Step 1: Know Your Brand -- Step 2: Define Market, Segment and Target -- Step 3: Customer Insight -- Step 4: Analyze Competition -- Step 5: Brand Value Proposition and Positioning -- Step 6: Brand Personality and Articulation -- Step 7: Brand Strategy -- Step 8: Communication and Creative Strategy -- Step 9: Media Strategy -- Step 10: Brand Measurement and Expansion -- About the Author |
| Summary |
The book provides 10 robust steps to build and sustain a Healthcare Brand. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Brand name products.
|
|
Brand name products. |
|
Health facilities.
|
|
Health facilities. |
| Genre/Form |
Electronic books.
|
| Added Title |
10 steps to build a strong health care brand |
| Other Form: |
Original 9353882516 9789353882518 (OCoLC)1137851766 |
| ISBN |
9789353882525 (electronic book) |
|
9353882524 (electronic book) |
|
9789353882518 |
|
9353882516 |
|
