| Description |
1 online resource (xii, 213 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Depression, a rhetorical illness -- Articulate depression : the discursive legacy of biological psychiatry -- Strategic imprecision and the self-doctoring drive -- Isolating words : metaphors that shape depression's identities -- Telling stories of depression : models for the gendered self -- Diagnostic genres and the reconfiguring of medical expertise -- Conclusion : toward a rhetorical care of the self. |
| Summary |
His & ldquo;black dog & rdquo; & mdash;that was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to & ldquo;talk to your doctor. & rdquo; These have become buzz words in the aggressive promotion of wonder-drug cures since 1997, when the Food and Drug Administration changed its guidelines for the marketing of prescription pharmaceuticals. Black Dogs and Blue Words analyzes the rhetoric surrounding depression. Kimberly K. Emmons maintains that the techniques and language of depression marketing strategies & mdash;vague words s. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Depression in women.
|
|
Depression in women. |
|
Mental illness in mass media.
|
|
Mental illness in mass media. |
|
Depressive Disorder -- psychology. |
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Advertising. |
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Communications Media. |
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Self Care. |
|
Women -- psychology. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Emmons, Kimberly, 1972- Black dogs and blue words. New Brunswick, N.J. : Rutgers University Press, ©2010 9780813547206 (DLC) 2009021737 (OCoLC)359166918 |
| ISBN |
9780813549224 (electronic book) |
|
0813549221 (electronic book) |
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0813547202 (hardcover ; alkaline paper) |
|
9780813547206 (hardcover ; alkaline paper) |
|
9780813547206 (hardcover ; alkaline paper) |
|
